Performance
Creative.
AQUALITE SCR-802 / PRODUCT CREATIVE ↗For D2C
Consumer Brands
I research, concept and produce performance-focused ad creative across static, video and AI-assisted production — turning product insights into stronger creative tests.
5+ years across product photography, design, video and commercial creative production.
SELECTED WORK
The product.
The message. The creative.
FOOTWEAR / STATIC CREATIVE
Aqualite
SCR-802.
A product advertising poster bringing product detail, comfort messaging and colour options into one commercial visual.
- Creative task
- Highlight key product features with clear composition, lighting and a balanced colour palette.
- Deliverable
- Footwear product advertising poster · Adobe Photoshop
Performance data is not publicly disclosed.
FOOTWEAR / PRODUCT FILM
FLEX — Footwear Product Film
01 / WORK & EXPERIENCE
Built around
the product.
To campaign.
Aqualite Industries
Design · Product video · Campaign creative
Professional experience / 2024–PresentLight. Consistency.
Myntra
Fashion & product photography · Retouching
Professional experience / 2019–2023Product experience across photography, design and video.
Explore my portfolio on Behance ↗02 / THE APPROACH
Not just production.
A reason behind
every variation.
Research
Understand the product, customer reviews, competitors and purchase objections.
Strategy
Turn insights into angles, hooks and focused creative concepts.
Production
Produce static, video and AI-assisted creative variations.
Iteration
Use available signals and feedback to decide what to test next.
03 / SERVICES
Better angles.
More useful creative.
Creative Research & Strategy
Turn product and customer insights into a clear creative direction.
Customer reviews · Competitor research · Angles & hooksPerformance Ad Creative
Communicate the product with purposeful static and video creative.
Static ads · Carousels · Short-form video · Ad variationsProduct Video & AI-Assisted Production
Build product-led visuals, from initial concept to finished execution.
Product reveals · Commercial visuals · Visual variantsCreative Iteration
Keep the next round of creative focused on what needs to be learned.
Hook variations · Creative refreshes · Testing ideas04 / THE FOUNDATION
Built from real
product work.
Before moving toward performance creative strategy, I spent years working directly with products — photographing them, retouching them, designing campaigns around them and editing product-led video.
Experience at Myntra and Aqualite has shaped how I think about product presentation. Today, I bring photography, design, video and AI-assisted production into a research-led creative workflow.
More about my background ↗05 / PROCESS
How I work.
- 01
Research
Understand the product, audience and creative challenge.
- 02
Angle & concept
Define the message, hook and format to test.
- 03
Creative production
Build the static and video variations.
- 04
Review / launch support
Refine the work and prepare assets for your team.
- 05
Iteration
Review available signals and plan the next test.
YOUR NEXT CREATIVE TEST
Need fresh creative
angles for your product?
Let’s build the next creative test.