ABOUT PANKAJ
A production background.
A performance mindset.
I’m Pankaj Dhiman, a creative professional working across product advertising, video, photography and design.
THE BACKGROUND
Years with products.
Now, a sharper focus.
Over the last 5+ years, my work has moved from producing product imagery and e-commerce content to broader creative workflows involving campaign design, product video and AI-assisted production.
Now my focus is performance creative: combining research, creative strategy and production to help consumer brands develop stronger advertising concepts and variations.
I work from the product outward — what customers need to see, understand and believe before they consider buying.
EXPERIENCE
The practical
foundation.
Performance Creative Strategy
Research-led advertising creative for consumer brands.
Aqualite Industries Pvt. Ltd.
Graphic Designer & Video Editor. Product campaigns, design, video and AI-assisted creative production.
Myntra Design Pvt. Ltd.
E-commerce Photographer. Fashion and product photography, lighting, retouching and consistent product presentation.
Visual merchandising
Experience in the retail environment.
WHO I WORK WITH
Consumer brands.
Product-led teams.
My focus is Indian D2C and e-commerce brands in footwear, fashion, activewear, accessories, bags, lifestyle and visually led beauty or personal care.
I work with founders, marketing and growth teams, brand managers, creative leads and performance marketing agencies looking for a creative-production partner.
Let’s talk about your product